Your copywriting project
Do you know what kind of copy you need? (Check as many as you like.) Web content SEO copywriting Brochure Sales letter/flyer Ad Fundraising letter White paper Newsletter Feature Catalog copy Press release Other Don't know what kind of copy I need
Do you know the size of your copywriting project-number of pages, word-count per page?
Page Count:
Word Count:
Where does your copywriting project fit into your sales cycle?
What's the goal of your copywriting project? Increased sales Increased traffic to store Increased traffic to website Increased mailing list opt-in Increased blog posts Increased referrals Lead generation Support through long sales cycle Enhanced image Relationship management Relationship management Motivate internal buy-in and teamwork Other: Don't know
Your product/service
Please describe your product/service.
Your product/service name or brand:
What does your product/service do?
Unique features?
Please describe your product's/service's benefits to your customers.
How does your product/service solve your customers' problems?
How does your product/service make your customers' lives easier or better?
How does your product/service save your customers time and money?
Please describe obstacles to sales and conversions.
Your customers
Please describe your customers:
Your competitors
Please tell me about your product's/service's competitors. Include competitors' company, product and brand names:
Who are the market leaders for your product/service category? Please include competitors' company names, products and brand names:
What differentiates your product/service from your competitors' what does your product/service provide that competitor products don't?
What unique solutions does your product/service provide for your customers' needs? How does it meet their most pressing demands? How does it fulfill their hearts' desires?
Other stuff
When do you need the copy to be completed (date/month/year)?
Do you have a budget for this copywriting project?
What are the best times to call you?
Time (please include your U.S./International time zone)
Telephone number (please include country and city code or area code)
Like to add an attachment?
Click "Choose File" below to attach a brochure, collateral, or other documents about your company:
Did I forget anything?
