Case study: Sadaf/Sabic Saudi Petrochemical Company

Icon for Sadaf Company

Copy: Business plan collateral

Marketing challenge: A multinational petrochemical company needed company-wide buy-in to successfully implement its five-year business plan. Existing materials used sophisticated language that emphasized benefits to corporation and management but failed to address rank-and-file employees who speak English as a second language.

Copywriting solution: I structured copy for Sadaf’s three-color brochure to be easily scanned, skimmed and read. Short headlines and bulleted content emphasize benefits to rank-and-file. Copy speaks in warm, conversational voice and uses simple language to explain the Perfect Score Card: Five Year Plan’s Key Focus Areas—and strategies that help employees score high in each of them.

View/download collateral PDF

Like to see more samples? Go back to my portfolio.

Ready to discuss your project? Contact me.