Case study: Sadaf/Sabic Saudi Petrochemical Company
Copy: Business plan collateral
Marketing challenge: A multinational petrochemical company needed company-wide buy-in to successfully implement its five-year business plan. Existing materials used sophisticated language that emphasized benefits to corporation and management but failed to address rank-and-file employees who speak English as a second language.
Copywriting solution: I structured copy for Sadaf’s three-color brochure to be easily scanned, skimmed and read. Short headlines and bulleted content emphasize benefits to rank-and-file. Copy speaks in warm, conversational voice and uses simple language to explain the Perfect Score Card: Five Year Plan’s Key Focus Areas—and strategies that help employees score high in each of them.
Like to see more samples? Go back to my portfolio.
Ready to discuss your project? Contact me.