Case study: Primo Magazine

Primo magazine cover

Copy: Cover stories, feature articles, sidebars

Marketing challenge: With a reader base largely made up of older Italian-Americans, Primo‘s publisher sought to expand readership, subscriptions and ad sales with content appealing to younger, upmarket travel, food and lifestyle readers.

Copywriting solution: As Primo‘s editor, Michele selected, managed and created content to replace nostalgia-heavy copy with fresh pieces that expanded readership, subscriptions and ad sales dramatically. As a contributing editor, Lorraine pitched, researched and wrote cover stories and feature articles on Italian cars, art, travel, food, fashion and celebrities.

View/download Casati feature PDF, View/download Ferrari cover PDF, View/download Madonnari feature PDF

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