Case study: Montefiore Medical Center-Albert Einstein College of Medicine

Montefiore Medical Center Brochure

Copy: To-patient SIDS/SUDS collateral brochure

Marketing challenge: Parents of children who have died from Sudden Infant Death (SIDS) and Sudden Unexplained Death (SUDS) often live in paralyzing fear that their child’s siblings may suffer the same fate. Montefiore-Einstein Center for CardioGenetics (MECC) needed to get the word out about their unique center—the first in the New York metro-area to offer under-one-roof genetic testing, counseling and preventative care to families.

Copywriting solution: Copy opened by acknowledging parents’ terrible loss—and their fear for their other children. Keeping content short and scannable, collateral proffered unique solutions: MECC’s complete services, emphasizing benefits of education and preventative care.

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