Case study: FIND/SVP-Guideline
Copy: Press release for pharmceutical
Marketing challenges: FIND/SVP—now Guideline—is the nation’s only single-source provider of customized business research and analysis. FIND/SVP’s popular off-the-shelf reports target pharmaceutical marketers and business owners whose buying decisions sometimes pivot on favorable press mention. To garner media attention for their market reports, FIND/SVP needed press releases to engage editors—legendary for their ability to sniff-out and discard self-serving hype.
Copywriting solutions: To craft press releases that get editorial attention—MarketCopywriter’s press materials have led to mention in the The New York Times and industry publications—I scrutinized FIND/SVP’s reports for editor-pleasing, newsworthy information. For press release copy I use a straightforward, journalistic style. Newsy headlines draw readers into lead paragraphs that summarize the report’s key findings—a courtesy appreciated by busy editors who sometimes drop-in good lead copy for a quick fill-in story.
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