Case study: Connecticut Quest for Peace (CT Quest)

Connecticut quest for peace website screenshot

Copy: Web content

Marketing challenge: A Connecticut-based non-governmental organization (NGO) needed an online tool to provide comprehensive, credible organizational information to donors and volunteers. Previously local fundraising collateral needed a broader perspective and branding that set it apart from other small NGOs.

Copywriting solution: Using conversational, donor-centric copy, the website takes visitors on a walk through CT Quest. Focused on benefits-to-visitors, content details the organization’s community-based programs, history, governance and finances and encourages participation with invitations to a mailing list, fundraisers, volunteer opportunities and online donation.

Go to CT Quest website

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