Case study: Children's Hospital at Montefiore (CHAM)

Children's Hospital Website Screenshot

Copy: SEO web content

Marketing challenge: In the New York tri-state area, pediatric medical centers face brutal competition from top urban hospitals and private practice specialists.

When The Children’s Hospital at Montefiore (CHAM) welcomed an internationally acclaimed pediatric clinician and researcher as chair of the Department of Pediatric Rheumatology, they needed integrated marketing materials to reach prospective patients and their physicians.

Content had to balance empathetic, conversational tone with comprehensive coverage of CHAM’s services and research initiatives.

Copywriting solution: For a departmental home page and four disease-specific landing pages, I welcomed visitors with warm, empathetic copy that addresses parents’ fears and concerns first, then provides a wide range of CHAM’s solutions along with information-rich internal and external links. Benefit-laden, search engine optimized copy aims to improve search engine rankings and convert visitors.

Go to CHAM website

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