Case study: Blue Rock School
Copy: Newsletter
Marketing challenges: A private alternative day school in the New York suburbs needed communications tools to help retain current donor base and increase giving from untapped alumnae, “friends of school,” and parent-donors.
Copywriting solutions: I developed content, created format and layout, and wrote and edited newsletter copy aimed to give past and current donors an insider’s feel for the school’s vibrant life. Eight pages of features on the school’s pedagogy, events and enriched curriculum—along with captioned color photos—powerfully illustrate value to prospective donors.
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