Case study: Blue Rock School
Copy: Collateral brochure
Marketing challenges: Collateral copy for this private alternative day school targets affluent, educated parents disenchanted with traditional public school education. While the ultimate goal was boosted admissions, the brochure also needed to proffer mini-conversions and move parents to call for further information or visit the school.
Copywriting solutions: An emotional cover question hooks curious parent-readers and encourages them to open the brochure. Body copy touches on parents’ concerns—then offers the school’s unique educational features and benefits. Copy includes testimonials, strong calls to action and complete contact information.
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